It’s not just for broadcasting your information, but receiving feedback.
The great thing about social media is its capabilities to keep your customers up to date on your business. You let them know what is new, what to expect and give them some helpful information about the market. But what most businesses are missing is the understanding that social media is not just a one way street. It is important to gain feedback from your customers, and social media is a great way to do that.
Things like Facebook and Twitter are great places to have conversations and hear what your customers think of your business. It is important to engage your followers and friends, not just bombard them with information. It is just like any in-person relationship, it requires give and take. Listen to what your customers have to say, it could help you determine how people view your business.
Not only is online feedback important to present customers but also for attracting new ones. Features like Google Places allow for customers to comment and leave feedback on the quality of your business. So the quality of customer service and experience is open for discussion. Having a good review of your business online is crucial especially when it comes to gaining new customers. It can be the difference between gaining new customers and losing them to your competition. Since Google is often the first stop for new customers to find information on the service or product they are looking for, an excellent review on Google places could go a long way.
Use your social media as a tool to listen. You may be surprised by what you hear.
Stephanie Fraser 